eBook Marketing Strategies

Clickbank is perhaps the ebook beginners best tool for building residual income.

Clickbank is one of the largest websites on the internet and is the largest retailer of digital products and ebooks. You can submit your ebook on their website for free and let other people market your ebook for you as long as you give them a commission on the sales they generate.

There are thousands of niche website’s who do not sell a product who are looking to promote other people’s products for commissions. This is a advantage to them and you. They do not have to spend their time creating a product and you do not need to spend time marketing yours. Many ebook creators are living comfortable because thousands of website owners are marketing their ebook for them.

That is just one of the powerful ebook marketing strategies I am going to cover in this article. There are many more marketing strategies that can drastically increase sales and are simple enough for anyone to do, even beginners who are promoting their first ebook.

Other eBook Marketing Strategies

• Set Up Landing Pages
  
• Article Distribution
  
• Pay Per Post Blog Reviews
  
• Send Out Newsletters
  
• Social Networking
  
• Give Away Free Chapters
  
• Posts In Related Forums
  

Setting Up Landing Pages
If you are new to internet marketing and pay per click marketing you probably are not familiar with what a landing page is. A landing page is just a individual page that you set up, generally in the form of a one page website, that is quite long intended to convince the visitor to purchase your product. If you already own a website you can just set up your landing page on it.

A high traffic website is the ultimate tool in marketing products online.

However, most people do not own a high traffic website. The next best options is to set up a one page website with the homepage being the landing page. Write a sales copy that takes the visitor through the entire sales funnel.

For more on that I recommend reading Make Your Words Sell. It is a short, no nonsense ebook, that is free and teaches you how to take your visitors through the sales funnel to increase your conversions.

The next part of this strategy is pretty straight forward. A one page website is not going to get much if any traffic from the search engines. Therefore, you are going to have to pay for traffic. The best traffic to pay for is through pay per click ads on the right of search results commonly labeled "Sponsored Results". You can pay as little or as much as your want per click. Then all there is to do is track results, tweak, and track results some more until your are turning a profit.

Article Distribution
This ebook marketing strategy costs you nothing. Article distribution is a marketing technique that is mainly used by website owners to promote their website’s and get inbound links to increase search engine rankings. However, this is underutilized by ebook owners to promote their ebooks. Article distribution is so effective because website owners are constantly looking for articles to distribute in the newsletters and ezines.

You can use this to your advantages by writing helpful articles filled with tips related to your ebook. In each article you write you are allowed to insert two links at the bottom. Use these two links to link to your ebook sales page. When website owners send your artilces out in their newsletter they are required by law to leave your links in the articles. Therefore, you have the potential to drive huge amounts of free targeted traffic to your sales page ultimately leading to more sales.

Pay Per Post Blogging
This method of ebook marketing will cost you some money but in many cases will make you that money back and then some. You won’t pay over $500 for a blog review of your ebook. When you puchase a blog review you will have a full review written on your ebook with a link to the order page. This builds credibility for your ebook as well as providing lots of traffic to your sales page. Essentially you are driving the most targeted traffic possible to your sales page, presold traffic that comes with a ready to buy mindset.

Send Out Newsletters
This is an ebook marketing method that can only be used if you own a website and send out a newsletter. However, it is so powerful that it is worth mentioning for those who can do this. The more subscribers you have the more worth while it is to send out a newsletter just to let them know that you have created an ebook and explain how it can help them.

The biggest mistake most website owners make with this ebook marketing strategy is that they are to sales-like about it. They try to push their subscribers too hard to purchase their ebook. This has the opposite effect because internet users have become increasingly aggravated with spam. If they see it as spam, especially in their inbox which is the most popular place for spam to to end up in, will immediately delete it.

Submit To Social Networking Sites
Social networking website’s like myspace and face book can provide substantial traffic. This is the easiest traffic you can receive on the internet. These website allow you to join for free and submit links for free that do not have to get approved. They go live instantly and provide instant exposure to your ebook.

The only downfall of this ebook marketing strategy is the traffic is not as targeted as other traffic. Im not sure why but everything I have read online suggest that social networking traffic rarely turns into sales. However, this method of ebook marketing is so easy that if it produces just a few sales a month it will be worth your while since you do not have to spend much time submitting your site for free.

Give Away Some Chapters
By giving away your best chapters and allowing for a sneak peek into your ebook you are greatly increasing your chances of those visitors buying your ebook. If they like what they read they will be wanting to read the rest. This effective in building interest and ultimately lead to you converting sales on many of the skeptical readers that otherwise would not have purchased your ebook.

Post In Topical Forums
One of the most underutilized ebook marketing strategies is posting in topical related forums. All that means is that if your ebook is about boat repair, participate in forums relating to boats where you can get free targeted visitors to your sales page.

There is huge upside and return on investment involved with this ebook marketing technique. However, you have to be very careful to not come off as spamming. That will get you kicked off the forum for good. Spam has become a huge problem on the internet and website's do not tolerate it anymore. So inform them of your ebook along with a useful posts.

eBook Design
Having trouble designing your ebook. Read this informative articles that gives some good guidelines for ebook format, color scheme, link placement, headers, footers, and images.

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