Offer Free PDF eBooks as Incentives
One of the most underutilized ebook marketing strategies is offering free PDF ebooks as incentives to purchase your products or to simply capture email addresses. It is a extremely powerful marketing strategy that you can employ for both. Free PDF eBooks are super easy to make and offer a huge return on investment for both time and money when used properly for marketing. I recommend using Microsoft word to create your free PDF ebooks in. Choosing a different method you are only making it harder on yourself. In Microsoft word you can easily add images, create a table of contents, add borders, add links to other webpages, and basically every thing that you need for basic to intermediate ebooks. I see a lot of smart webmasters giving away free PDF ebooks for the sole purpose of collecting email addresses. If you own a high traffic website this is perhaps the best way to mass collect email addresses. Imagine being able to send out a newsletter to thousands of people with the click of a mouse. That is serious leverage and giving away an short simple ebook can accomplish that. Another thing that giving away a ebook can do is get potential buyers to take the next step and purchase your product. By creating a few simple ebook and giving them away for free with the purchase of your product you can greatly increase sales. I have even seen some website owners give away as many as 15 ebooks just to convert sales and from what I have heard it works.
Capturing Email AddressesIf you own a website you can use free pdf ebooks to double, triple, even quadruple your email subscriber list. By offering a little reward for subscribing people are much more likely to give away their email address to you, someone they don't know.It has become increasingly harder to get people to sign up for newsletters and ezines. This is all due to the increasing amount of spam on the internet and especialy through email. There is so much spam out there on the internet. People are reluctant to give away their email address to anyone, let alone an small informational website they just stumbled across. Unless you amaze them with your content they will not sign up for your give away their email addresses. If people are not signing up for your newsletter you are giving away lots of potential money. To help fight this trend you can give away free pdf ebooks upon subscription. The ebooks do not have to be long at all. A short 5 page manual will do the trick. After all they will not know how long the free pdf ebooks are. However, do not just throw something together. If your ebook does not help your visitors you will ultimately lose credibility and this will hurt you in the long run. They will unsubscribe when you send the newsletter and quite reading your site. Increase Product SalesAnother unique way to use free pdf ebooks is to give them away upon the purchase of a particular product or products. This is a great incentive to use to prompt visitors to quite being skeptical and complete the sale. If you do not offer an incentive then your offer may look exactly the same as a lot of other offers they have seen.Using free pdf ebooks in your markeing plan can give you a higher return on investment than anything else. It is no secret that most people are suckers when it comes to anything that is free. It is hard for most people to turn down anything free, especially a free report that may provide a solution to their problem. Also See...
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